The commitments :

As part of its mission, the Tourist Office is committed to commitments:

1 ► Welcome, inform and entertain

The Tourist Office organizes its reception services both inside and outside its premises (on an ad hoc basis), taking into account visitor practices and in accordance with the criteria and requirements of the “Destination d’Excellence” label.

Optimizing reception conditions

– Facilitate access to the Tourist Office with appropriate directional and tourist signage.

– Improve the layout of the reception area to make it more functional and consistent with customer expectations.

– Optimize the provision of information, both inside and outside the Tourist Office.

Continuous improvement of services

– Measure customer satisfaction and expectations, both with regard to Tourist Office services and those of the destination (service providers and local authorities).

– Analyze activity indicators and implement identified improvement actions.

– Develop new services in line with changing needs and technologies.

Promoting the region and boosting the destination

– Design, coordinate or support activities and events that contribute to tourist appeal.

– Promote local initiatives (associations, retailers, restaurateurs, local authorities).

– Offer highlights that encourage visitors and residents alike to discover the region.

– Contribute to the revitalization of the village through activities adapted to the seasons.

2 ► Manage, qualify and distribute tourist information

Guaranteeing access to continuous information

– Develop and update the website.

– Use information and communication technologies (mobile applications, digital tools, etc.).

Adapting travel advice to new expectations

– Develop tourism professions in line with visitor expectations.

– Implement a training plan to promote staff professionalization.

– Guarantee the quality of recruitment (permanent staff, seasonal staff and trainees) and apply a formal integration and assessment procedure.

Disseminate information to partners

– Distribute tourism literature to local players.

– Set up a periodic newsletter for tourism partners.

3 ► Supporting and informing tourism stakeholders

Contribute to upgrading our offering

– Promote the qualification and improvement of the tourism offering (assistance with setting up applications, pre-visits to furnished accommodation, qualification of the offering, etc.).

– Support operators in their projects to modernize, improve equipment or create new products.

– Implement professionalization initiatives (eductours, individualized digital coaching, themed training courses).

– Involve operators in analyzing quality indicators as part of the Destination Quality Group.

Strengthening communication and partnership dynamics

– Implement a structured marketing plan.

– Issue themed newsletters.

– Provide regular information relays.

– Participate in and relay events organized by associations, local authorities, shopkeepers and restaurateurs.

– Promote networking between players to enhance the destination’s coherence and appeal.

4 ► Promote and communicate

Developing year-round appeal

– Encourage four-season tourism and strengthen the destination’s identity.

– Develop digital presence (mobile sites, social networks).

– Promote eco-responsible approaches among operators and visitors.

Enhancing the destination’s image

– Participate in targeted trade shows and events.

– Develop press relations and public relations activities.

– Strengthen presence in priority markets in France and Europe.

– Win new customers in secondary markets.

5 ► Increasing financial resources

Promoting and marketing our offer

– Offer a ticketing service for tourist services and one-off events.

– Marketing tourism products.

– Promote the region’s identity through a boutique offering specific products.

Managing the tourist tax

6 ► Qualification process for the Tourist Office

– Committed to the “Qualité Tourisme” approach since 2016, the team is now part of the new “Destination d’Excellence” label.

-The standards for this label are applied on a daily basis and adapted to the values of the destination and the meaning given to the jobs carried out.

This approach represents a structuring challenge for the team and the organization. In particular, it is based on :

– formalizing and sharing know-how and procedures,

– disseminating information internally and externally,

– regular assessment of customer satisfaction,

– ongoing staff training,

– continuous improvement of professional practices.

An audit to award the label is scheduled for the first half of 2026, and renewal of the category I classification will take place at the end of 2026.

Find out more: https: //www.atout-france.fr/fr/destination-dexcellence