A strategic policy
A municipal tourist office
Aiming for excellence
Recognised as a tourist resort and tourist commune, Mougins was able to derogate from the NOTRe law (article 69) by maintaining a municipal tourist office in the form of a Tourism SPA.
With the “Qualité tourisme” [Tourism quality] label and listed as Category I for a period of 5 years by the Prefectural Decree of 24 November/April 2016, the Tourist Information Centre states its objective as striving for excellence and having its classification renewed in 2021.
Within the framework of its missions, the Tourist information Centre pursues the following objectives:
1. Welcome and inform visitors
Organize the welcome within the TIC as well as outside its walls (periodically) by taking into consideration visitor practices and in such a way as to comply with the criteria and requirements of the Qualité Tourisme label:
- make it easier to approach and access the TIC thanks to directional and tourist signs,
- improve the layout of the reception area in order to make this more functional and in line with customer expectations
- improve the availability of information within and without the TIC.
Continuously improve the services offered to customers and develop new services in compliance with expectations and developments in technology:
- measure customer satisfaction and expectations both regarding the services from the TIC and those provided by the destination (service providers and collectivity),
- analyse the TIC indicators and implement the improvement actions identified.
2. Manage, qualify and distribute tourist information
Provide information to visitors outside the TIC opening times:
- By developing its website
- by using information and communication technologies (mobile app, etc.)
Respond to new visitor expectations in terms of trip advice:
- adapt the tourism trades to the changes and to visitor expectations
- staff professionalization (training plan)
- quality of staff recruitment (permanent, seasonal or trainees) and implementation of an integration and evaluation procedure based on formalized and shared procedures.
Ensure information is made available to the TIC partners:
- distribution of tourist documentation to our local tourism stakeholders,
- periodic newsletter intended for parties involved in tourism.
3. Assist and inform tourism operators
Improve the communication and the quality of the reception and equipment of local tourism operators:
- encourage the increase in range and qualification of the offer from all tourist operators (assisting and/or advise on compiling files, initial inspections of holiday lets, qualification of the offer, etc.)
- assist tourist operators in implementing actions to modernize equipment/create products.
- Assist tourist operators by implementing professionalization actions (educational tours, individual assistance with digital technology, themed training courses, etc.)
- involve tourism operators in analysing the quality indicators implemented by the TIC (within the framework of the Destination’s Quality Group)
Improve communication with the TIC’s partners:
- OT marketing plan,
- themed newsletter
- handover of information.
Play a role in/relay events organized by the associations/collectivity/shopkeepers/restaurateurs.
4. Promote and communicate
Develop tourism all year round and boost our destination’s identity:
- develop new technologies, such as mobile websites, coordinating social media, etc.
- develop the eco-responsibility of tourism operators and visitors.
Develop this destination’s image:
- with a presence at trade fairs/events to promote the destination with targeted customer bases
- with a presence in the media (press relations and purchasing space), in general public operations.
- with a strengthened presence on priority markets in France and Europe
- by conquering new customer bases on secondary markets in France and Europe,
5. Increasing financial means
Discover and get to grips with the destination:
- Offer ticketing for ad-hoc tourist services/events
- Market tourist products
- Add value to the regional identity markers by way of specific products to be created and offered within a shop.
- Manage the tourist tax
6. Qualification of the tourist information centre
The Tourist Office has the “Qualité Tourisme” mark. Because we cannot aim for excellence without tools and references, the Tourist Office team has been committed to the Quality Tourism approach since 2016. We will apply the guidelines on a daily basis and adapt them to the values of our destination and the meaning we wish to give to our professions. The QUALITE TOURISME ™ mark is a major issue for the reception team and for the structure. Our quality policy includes the drafting and sharing of our know-how and procedures, the dissemination of internal and external information, the evaluation of our customers’ satisfaction, staff training, etc.
Through this policy, a true common thread in our undertakings, we have an extraordinary toolbox (which is constantly being improved) that will allow the work of the Tourist Information Centre to be professionalized, recognized and made sustainable, and our objectives to be reached.
The Tourist Information Centre had its classification changed in November 2016 by becoming a category I Tourist Information Centre. and will take on the responsibility to renew this in 2021.