A strategic policy

Aiming for excellence

The changes in the regulatory framework have considerably modified the configuration of the Tourist Offices by changing many of these establishments from a municipal scale to a community scale.
Recognised as a tourist resort and tourist commune, Mougins was able to derogate from the NOTRe law (article 69) by maintaining a municipal tourist office in the form of a Tourism SPA.
Marked “Qualité tourisme” and classified in category I by the prefectoral decree dated November 24, 2016, renewed in 2021, the tourist office has set itself the goal of aiming for excellence and obtaining renewal of its classification in 2026.

As part of its mission, the Tourist Office pursues the following objectives:

1. Welcome and inform visitors

Organize the welcome within the TIC as well as outside its walls (periodically) by taking into consideration visitor practices and in such a way as to comply with the criteria and requirements of the Qualité Tourisme label:

• make it easier to approach and access the TIC thanks to directional and tourist signs,
• improve the layout of the reception area in order to make this more functional and in line with customer expectations
• improve the availability of information within and without the TIC.

Continuously improve the services offered to customers and develop new services in compliance with expectations and developments in technology:

• measure customer satisfaction and expectations both regarding the services from the TIC and those provided by the destination (service providers and collectivity),
• analyse the TIC indicators and implement the improvement actions identified.

2. Manage, qualify and distribute tourist information

Provide information to visitors outside the TIC opening times:

• By developing its website
• by using information and communication technologies (mobile app, etc.)

Respond to new visitor expectations in terms of trip advice:

• adapt the tourism trades to the changes and to visitor expectations
• staff professionalization (training plan)
• quality of staff recruitment (permanent, seasonal or trainees) and implementation of an integration and evaluation procedure based on formalized and shared procedures.

Ensure information is made available to the TIC partners:

• distribution of tourist documentation to our local tourism stakeholders,
• periodic newsletter intended for parties involved in tourism.

3. Assist and inform tourism operators

Improve the communication and the quality of the reception and equipment of local tourism operators:

• encourage the increase in range and qualification of the offer from all tourist operators (assisting and/or advise on compiling files, initial inspections of holiday lets, qualification of the offer, etc.)
• assist tourist operators in implementing actions to modernize equipment/create products.
• Assist tourist operators by implementing professionalization actions (educational tours, individual assistance with digital technology, themed training courses, etc.)
• involve tourism operators in analysing the quality indicators implemented by the TIC (within the framework of the Destination’s Quality Group)

Improve communication with the TIC’s partners:

• OT marketing plan,
• themed newsletter
• handover of information.

Play a role in/relay events organized by the associations/collectivity/shopkeepers/restaurateurs.

4. Promote and communicate

Develop tourism all year round and boost our destination’s identity:

• develop new technologies, such as mobile websites, coordinating social media, etc.
• develop the eco-responsibility of tourism operators and visitors.

Develop this destination’s image:

• with a presence at trade fairs/events to promote the destination with targeted customer bases
• with a presence in the media (press relations and purchasing space), in general public operations.
• with a strengthened presence on priority markets in France and Europe
• by conquering new customer bases on secondary markets in France and Europe,

5. Increasing financial means

Discover and get to grips with the destination:

• Offer ticketing for ad-hoc tourist services/events
• Market tourist products
• Add value to the regional identity markers by way of specific products to be created and offered within a shop.
• Manage the tourist tax

6. Qualification of the tourist office

The tourist office team has wanted to commit to the “Qualité Tourisme” approach since 2016. This has been replaced by the new “Destination d’Excellence” label.
We will apply the standards of this label on a daily basis, adapting them to the values of our destination and to the meaning we wish to give to our professions.

This new label represents a major challenge for both the reception team and the facility. Our “quality” policy includes the drafting and sharing of our know-how and procedures, the dissemination of internal and external information, the evaluation of customer satisfaction, staff training, and so on. Through this policy, the guiding thread of our commitments, we will have an extraordinary toolbox (in constant improvement) which will enable us to professionalize, recognize and perpetuate the work of the tourist office, while achieving our objectives.

An audit for the award of this label is scheduled for the first half of 2026, and renewal of the category I classification will take place at the end of 2026.