One day, in order to best welcome visitors from all over the world who flock to our beautiful village each year, the Mougins Tourist Office team decided to aim for excellence…. And to commit to a process guaranteeing better quality of service by acceding to the “Qualité tourisme™” mark.
To do this, the director, Muriel Grandjean, and our Quality referent (RAQ) Simona Demanche, set about imagining a “Quality” policy and launched the project.
Quality” had to be present everywhere, from reception and information to communication and promotion, from internal operations to management of the structure…
A vast project that mobilized the whole team for several months. On the agenda: diagnosis of practices, drafting of procedures, staff training, standardization of working methods and operations, evaluation of public satisfaction…
These many efforts enabled Mougins Tourist Office to obtain the “Qualité Tourisme™” mark in September 2016. This was renewed for the first time in September 2019, and again in 2021, confirming the consistency of our commitment to quality of welcome and service. With the transition to the “Destination d’Excellence” label, an audit will be scheduled during the first half of 2026.

To formalize quality over time, the centre also created several tools:

• A quality manual. It sets out what we are, what guides our choices and how our quality system operates.
• A place to store all the information on quality and allow the entire team to access this.
• Questionnaires and tools to measure quality and assess whether this complies with the expectations and requirements of our public.
• Meetings with the team and with a Quality Group to ensure our quality system is monitored, assessed and developed.

 

Find out more about the “Destination d’excellence” label

Find out more: https: //www.atout-france.fr/fr/destination-dexcellence

The Tourist Office’s quality approach is closely linked to the promotion of responsible tourism that respects the natural environment and encourages soft mobility. It is also perfectly in line with the city’s policy, which includes numerous initiatives to promote sustainable development.